Defused Data

step 02

data Analytics

Once your data is collected, it's time to unlock its potential! At Defused Data, we provide end-to-end support for your data analytics processes, from high-level KPI and OKR reporting to in-depth customer behavior analysis based on raw data, as well as predictive analysis and custom machine learning model development. We build dashboards, create ad-hoc analyses, develop and implement data strategies, and help you make sense of your digital marketing data by crafting custom marketing attribution models.

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Data Analytics & Business Intelligence

Being dedicated to helping you turn raw data into actionable insights that drive your decision-making process, we employ a variety of data analytics techniques, such as descriptive, diagnostic, predictive, and prescriptive analytics, to answer your most pressing business questions and offer valuable recommendations. By utilizing business intelligence tools like Power BI, Tableau, or Looker, we also create dashboards and reports that effectively visualize your key performance indicators and metrics, so that you can see all your business’ performance at a glance.

Solutions we have worked with:

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Data Visualization

We know that telling compelling data stories is essential for effective communication. That's why we help you create engaging and interactive data visualizations that make your data easily digestible. Our team follows best practices and principles of data visualization design to create charts, graphs, maps, tables, and other visual elements that emphasize the most critical information and patterns in your data, tailored to your business.

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Data Strategy & Enablement

Data is nothing without the organization-wide adaptation. We know it well, so we will work closely with you to define and implement a data strategy that aligns with your business goals and objectives. Our team will assess your current data maturity level, identify gaps and opportunities for improvement, and provide a comprehensive roadmap for achieving data excellence. Furthermore, we help foster a data-driven culture within your organization by offering training, coaching, and support for your data teams and stakeholders.

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Marketing Attribution & Media Mix Modelling

We help you measure the impact of your marketing efforts on your business outcomes using advanced analytics methods such as marketing attribution and media mix modelling. We'll break down how each touchpoint along the customer journey contributes to conversions and revenue through marketing attribution. Media mix modelling enables us to optimize your marketing budget allocation across various channels and campaign groups. We can also assist you in testing different scenarios and simulating the effects of changes in your marketing strategy, ensuring you stay ahead of the curve. Putting it all to use, we will make sure your marketing ROI is at its utmost potential.

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