step 01Collection
Defuse your data to
So far, we have already defused
Our Services
It's simple - we are supporting our clients in each step of the data-driven cycle.
step 01Collection
Data Collection
The first step of each data journey.
Our goal is always to build long-term, sustainable solutions, no matter if it's about tracking your web or mobile apps' users, aggregating your marketing campaigns performance data, designing and developing state-of-the-art cloud data warehouses or making sure your processes are in line with the best user consent management practices.
And yes, we work with Google Analytics 4 as well!
step 02Analytics
Data Analytics
Once your data is collected, it's time to put it to use!
We're supporting your data analytics processes from A to Z, from high-level KPI and OKR reporting to raw data-based customer behavior analysis to predictive analysis and custom models development. We build dashboards, create ad-hoc analyses, develop and implement data strategies and make sense of your digital marketing data by developing custom marketing attribution models.
step 03Activation
Data Activation
Lastly, your new knowledge can be made into something huge!
Together, we can look at how to optimize the conversion rates and performance of your digital products, implementing a continuous experimentation cycle. We will integrate your marketing and advertising technology stack to reach its full potential, implement or build a proper customer data platform or develop custom machine learning solutions. Only sky is the limit!
What Our Clients Say
Defused Data supported us over the last year in a very dynamic and complex customer authentication project. We chose them specifically because we trust them to reliably provide solutions for very technically challenging topics. We were very pleased with the collaboration as well as the outcome of the work. We can highly recommend their services - and thank them for the great collaboration.
Dr. Laura J. Hornbake
Head of Digital Analytics, Lufthansa GroupDefused Data supported us over the last year in a very dynamic and complex customer authentication project. We chose them specifically because we trust them to reliably provide solutions for very technically challenging topics. We were very pleased with the collaboration as well as the outcome of the work. We can highly recommend their services - and thank them for the great collaboration.
Dr. Laura J. Hornbake
Head of Digital Analytics, Lufthansa GroupOur technology partners
We are certified partners of
Additionally, we are also working with
