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Your Martech Compass

Navigating the modern marketing and data technology landscape can be hard. The Martech Compass is your trusted guide, offering in-depth articles, strategic frameworks, and expert stories to help you chart a clear path to customer clarity. Find the direction you need to build a smarter, more effective data strategy.

Tracking

Why Server-Side Tracking is Essential for Modern Data Collection

With ad blockers and browser privacy features eroding data quality, traditional client-side analytics is facing a crisis. This post explains how Server-Side Tracking (SST) provides a robust solution to ensure accurate data collection and fix conversion attribution.

Martech

Your Martech Starting XI: A Footballer's Guide to Data Jargon

Imagine your martech stack is your club's Starting XI. Your CDP is the creative Playmaker, your CRM is the hands-on First-Team Coach, and your Data Warehouse is the rock-solid Training Ground. Each player has a critical role. But are they playing as a cohesive, title-winning team?

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